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Charlie Crist and Rick Scott debated education funding as the primary election transitioned into a general election.
Crist began his political career representing parts of St.
In addition to serving as governor, Crist was state attorney general from 2003 to 2007 and the state education commissioner from 2001 to 2003, until the office was eliminated.
The incumbent's standing in the race remained precarious during the marketing blitz, but polls conducted during this stage indicated a slight improvement for Scott.
These marginal gains invited comparisons to his road from virtual no-name to victory back in 2010, which was attributed in large part to a massive emphasis on TV commercials.
A September 23 article in The Miami Herald pointed out that a candidate's on-air presence does not guarantee success in an election, although Florida's media-marketing landscape is such that a candidate who neglects television altogether is almost guaranteed to fail. Crist's candidacy loomed heavy over Scott's re-election campaign, according to match-up and approval polls dating back as far as May 2012.